If you intend to use telecalls as lead generators for your coaching programs, I can say that you are on the right track. These can help you easily convince more people to buy your programs as they can help you position yourself as an authority on your chosen niche and they can help you establish a more personal connection with your prospects as you'll get the chance to talk to them over the phone. Compare to article marketing and other popular content base marketing solutions, this approach is far more personal and more effective.
Here's how you can grow your coaching sales via telecall:
1. Topic selection. If your coaching programs are about personal development, it would be wise if you can talk about topics that are closely related to this on your telecalls. By doing so, you'll be able to help your prospects gauge if you are the best person who can offer them the kind of assistance and information they need.
2. Have a clear objective. Before you design your telecalls, keep in mind that your goal is to get your attendees to buy your coaching programs. To realize this goal, you need to make sure that you'll be able to impress your prospects by offering them top-notch content and by convincing them that you are a great source of valuable information.
3. Plan your content. Although your telecalls are most likely to run for only 30 minutes to one hour, you will still need to carefully plan your content. Get to know the exact information being looked for by your target market and use them as guides when writing your content. Make sure that you present all the information you have in logical manner to promote better comprehension.
4. Make it interactive as much as possible. Keep in mind that telecalls, just like any form of communication, must be a two-way process. So, instead of doing all the talking, give your callers a chance to speak up should they want to ask questions or should they want to air their opinions.
5. Encourage hands-on practice. If you are helping your callers learn new sets of skills, offer them with step-by-step guides and encourage hands-on practice so they can learn faster. This is more effective compare to typical classroom discussion technique as this can help your prospects easily visualize and digest the message that you are trying to get across.
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